 | IBM’s Virtual Event Center
Larry Cook, Manager, Events and Digital Metrics, IBM will share how IBM implemented one of the largest virtual event platforms in the industry to enable marketing teams in more than 35 countries execute their own virtual and hybrid digital experiences. Gain insights into the successes and challenges of managing this complex environment. |
| Monetising webinars
Fiona Miller, Head of Conferences and Training, LexisNexis will provide an insight into how their business model evolved to include webinars, how profitable this venture has been and will share the key criteria for success. |
 | eBay’s European Team Brief
Richard Davies, Employee Communications Europe, eBay will share an inspirational case study on the European Team Brief. They have successfully engaged the employee through virtual and interactive technology. High quality content is at the heart of this audience engagement, hear how this has impacted on eBay’s business. |
 | Developing compelling content for a virtual environment
How do you provide specialised, niche, value rich content to drive online attendance? Alex Whitson, Head of online events and video, Haymarket will reveal how they deliver added value through ancillary content including whitepapers and videos and succeed in making content fun, interactive and interesting |
View the full speaker line-up here
